Data Science Institute

Adam Braff is a trusted advisor to boards, CEOs, and senior leadership teams looking to extract maximum value from their investments in big data and analytics. He brings extensive operating experience from senior roles leading global analytics and data teams at some of the world's most data-intensive companies: JPMorgan Chase, DirecTV, Zurich Insurance, and Point72. He has led teams as large as 170 experts for enterprises with up to 60 million customer relationships.

Earlier in his career, he was a partner at McKinsey & Company, where he launched the Customer Experience practice and led more than 30 client engagements in six countries and seven industries. Trained as a lawyer, with several years of frontline work experience as a corporate litigator, Adam understands data programs' legal and regulatory risks and how to mitigate them.

As an undergraduate, Adam completed the core math and science curriculum at M.I.T. before transferring to Brown, where he graduated magna cum laude with a degree in linguistics. He received his J.D. from the University of Virginia School of Law, where he graduated Order of the Coif and served as executive editor of the law review. Since 2022, Adam has been an advisor in the Brown School of Professional Studies and teaches a Brown EMBA class on Data for Good. He runs an annual forecasting contest and writes a blog about food and analytics at https://braff.co/advice.

How does your research, teaching, or other work relate to data or computational science?

I'm a longtime friend of DSI, giving guest lectures on business analytics careers. I teach Data for Good in the EMBA program and three courses (Business Analytics, Descriptive Analytics, and Predictive Analytics and AI) in the MTL program.